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Lyle & Scott hires novice as boss

Young fashion brand Lyle & Scott has hired a fashion novice as its new chief executive after turning to social media to recruit for the position.

Philip Oldham clinched the £250,000-a-year role after submitting a video application that owner Sue Watson said had her “engaged from the first minute”. He was responding to a social media campaign carried out in partnership with headhunter Beringer Tame that kicked off with the tweet “Wanted: #CEO for our iconic British fashion brand. £250k basic salary. Corporate Journeymen need not apply.”

It is thought to be the first time Lyle & Scott has had a chief executive, although Oldham effectively replaces managing director Derrick Campbell, who left in April after eight years in the role.

Oldham joins from the pharmaceutical sector, most recently leading the manufacturing, marketing and sales teams at AstraZeneca. Prior to that he worked at personal hygiene products manufacturer Kimberly-Clark.

Watson said: “I was looking for someone who could bring a great leadership style to Lyle & Scott and I believe that I have found that person in Philip.”

Readers' comments (4)

  • Thierry BAYLE

    It is sometimes much easier to think outside the box when the person comes from another industry. At the worst, fashion Inside knowledge can be brought in by being well surrounded, having good sounding boards/consultants/advisors.

    Thierry Bayle
    @exportfashion

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  • Not sure what the guy above is banging on about! the issue the CEO will have is the lack of talent in Lyle in the first place, TD is a perfect example ask GSTAR customers

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  • Lets hope he get to grips with the staff there as they all seem to promise a lot and deliver nothing!

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  • Good luck to him. He'll need it.

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