Young fashion brand Lyle & Scott has hired a fashion novice as its new chief executive after turning to social media to recruit for the position.
Philip Oldham clinched the £250,000-a-year role after submitting a video application that owner Sue Watson said had her “engaged from the first minute”. He was responding to a social media campaign carried out in partnership with headhunter Beringer Tame that kicked off with the tweet “Wanted: #CEO for our iconic British fashion brand. £250k basic salary. Corporate Journeymen need not apply.”
It is thought to be the first time Lyle & Scott has had a chief executive, although Oldham effectively replaces managing director Derrick Campbell, who left in April after eight years in the role.
Oldham joins from the pharmaceutical sector, most recently leading the manufacturing, marketing and sales teams at AstraZeneca. Prior to that he worked at personal hygiene products manufacturer Kimberly-Clark.
Watson said: “I was looking for someone who could bring a great leadership style to Lyle & Scott and I believe that I have found that person in Philip.”