Your browser is no longer supported. For the best experience of this website, please upgrade to a newer version or another browser.

Your browser appears to have cookies disabled. For the best experience of this website, please enable cookies in your browser

We'll assume we have your consent to use cookies, for example so you won't need to log in each time you visit our site.
Learn more

Lyle & Scott hires novice as boss

Young fashion brand Lyle & Scott has hired a fashion novice as its new chief executive after turning to social media to recruit for the position.

Philip Oldham clinched the £250,000-a-year role after submitting a video application that owner Sue Watson said had her “engaged from the first minute”. He was responding to a social media campaign carried out in partnership with headhunter Beringer Tame that kicked off with the tweet “Wanted: #CEO for our iconic British fashion brand. £250k basic salary. Corporate Journeymen need not apply.”

It is thought to be the first time Lyle & Scott has had a chief executive, although Oldham effectively replaces managing director Derrick Campbell, who left in April after eight years in the role.

Oldham joins from the pharmaceutical sector, most recently leading the manufacturing, marketing and sales teams at AstraZeneca. Prior to that he worked at personal hygiene products manufacturer Kimberly-Clark.

Watson said: “I was looking for someone who could bring a great leadership style to Lyle & Scott and I believe that I have found that person in Philip.”

Readers' comments (4)

  • Thierry BAYLE

    It is sometimes much easier to think outside the box when the person comes from another industry. At the worst, fashion Inside knowledge can be brought in by being well surrounded, having good sounding boards/consultants/advisors.

    Thierry Bayle

    Unsuitable or offensive? Report this comment

  • Not sure what the guy above is banging on about! the issue the CEO will have is the lack of talent in Lyle in the first place, TD is a perfect example ask GSTAR customers

    Unsuitable or offensive? Report this comment

  • Lets hope he get to grips with the staff there as they all seem to promise a lot and deliver nothing!

    Unsuitable or offensive? Report this comment

  • Good luck to him. He'll need it.

    Unsuitable or offensive? Report this comment

Have your say

You must sign in to make a comment

Please remember that the submission of any material is governed by our Terms and Conditions and by submitting material you confirm your agreement to these Terms and Conditions. Links may be included in your comments but HTML is not permitted.