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Lyle & Scott restructures as it seeks growth

Lyle & Scott is undergoing a major restructure, creating three separate divisions and widespread changes to employees’ roles as a result.

The company has been carved into three – a sportswear division, footwear and accessories, and fashion. Each arm will be led by a director “to improve efficiencies and inevitably drive the brand forward”.

Lyle & Scott is also launching an underwear range, which will sit within the footwear and accessories arm.

The young fashion brand, which appointed new chief executive Philip Oldham in December, has hived off its sportswear into a new division as it looks to return to growth. Its most recent set of results, for the year to March 31, 2013, showed a decline in sales of 7.6% to £29.7m, and a drop in margins from 45.7% to 45.1% 

Staff were told yesterday (May 1) that their roles will sit within one of the specific divisions from the summer.

One well-placed source told Drapers there was concern among staff about their futures, but a Lyle & Scott spokeswoman insisted there would be no job losses.

Instead the company plans to increase its head count, she said.

Earlier this week, Lyle & Scott took out an advert in the Metro newspaper saying it was “looking for the next purple cow”.

Roles it is looking to fill include product development, creative teams, graphic design, innovations, human resources and account managers.

It is running a speed-dating recruitment event on May 6, in which hopeful candidates will be given a 15-minute slot with the board of directors.

The recruitment of Oldham for his £250,000 role was also unorthodox, as he was hired through a Twitter campaign. He joined from the pharmaceutical sector, most recently leading the manufacturing, marketing and sales teams at AstraZeneca. Before that he worked at personal hygiene products manufacturer Kimberly-Clark.

Readers' comments (6)

  • 'Speed Dating Recruitment?'.

    Just think about that for a second.

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  • Tinkering with the problem if you ask me, this brand has probably one of the worst management teams out there and rather than moving a few rolls around they should have rolled a few heads

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