Your browser is no longer supported. For the best experience of this website, please upgrade to a newer version or another browser.

Your browser appears to have cookies disabled. For the best experience of this website, please enable cookies in your browser

We'll assume we have your consent to use cookies, for example so you won't need to log in each time you visit our site.
Learn more

Lyle & Scott tweets for a new UK boss

Lyle & Scott has launched a Twitter campaign to find its next UK head following the departure of managing director Derrick Campbell earlier this year.

The heritage brand kicked off the campaign with a tweet on Thursday morning for the position, which will command a salary of £250,000.

The tweet, which linked to a job advert, read: “Wanted: #CEO for our iconic British fashion brand. £250k basic salary. Corporate Journeymen need not apply.”

Lyle & Scott is working with headhunter Beringer Tame on the social media campaign. It is thought to be the first time a brand has embarked on such a strategy to fill a top-level position.

In the linked job advert, the brand said it is looking for someone with experience of growing international sales. Patrick Tame, owner of Beringer Tame, said the alternative search for a boss was “an excellent way of spreading the net far and wide and inviting talent into the process from less obvious quarters”.

Campbell left Lyle & Scott in April after eight years in the role.

Have your say

You must sign in to make a comment

Please remember that the submission of any material is governed by our Terms and Conditions and by submitting material you confirm your agreement to these Terms and Conditions. Links may be included in your comments but HTML is not permitted.