Lyle & Scott has launched a Twitter campaign to find its next UK head following the departure of managing director Derrick Campbell earlier this year.
The heritage brand kicked off the campaign with a tweet on Thursday morning for the position, which will command a salary of £250,000.
The tweet, which linked to a job advert, read: “Wanted: #CEO for our iconic British fashion brand. £250k basic salary. Corporate Journeymen need not apply.”
Lyle & Scott is working with headhunter Beringer Tame on the social media campaign. It is thought to be the first time a brand has embarked on such a strategy to fill a top-level position.
In the linked job advert, the brand said it is looking for someone with experience of growing international sales. Patrick Tame, owner of Beringer Tame, said the alternative search for a boss was “an excellent way of spreading the net far and wide and inviting talent into the process from less obvious quarters”.
Campbell left Lyle & Scott in April after eight years in the role.