Manager of kidswear indie Kids Cavern in Liverpool
How is trade at the moment?
October and November are our busiest months of the year. The credit crunch hasn’t affected us yet – people are still buying.
When we spoke to you in March, you said the kidswear market was booming. Is this still true?
It’s not booming, but we’re doing OK. We have to be cautious and ride it out.
Are entry price ranges still outperforming premium collections?
I would say they’re performing the same. At this time of year people are spending a bit more money because they want something special.
Are you cautious or confident about business next year?
I’m cautious. At the moment we’ve not been affected by the market conditions, but in six months time, who knows?
Which brands are selling well in your store?
For girls, Jottum and Chlo頡re selling well and for boys Armani Junior is a strong seller. Girls’ Ugg boots have also been doing well. This season, we stocked Ed Hardy for the first time. It’s been selling well as it’s different and funky. The mini-me trend is also still popular in boyswear.
Are you buying into any new brands for next season?
Yes, we’ll be stocking Hugo Boss for boys.
Which age groups are performing well?
From newborns to 10 years. Sales for older girls have slipped over the past few years as Topshop and H&M are doing smaller sizes.