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Lyst appoints marketing boss and launches debut ad

Fashion ecommerce platform Lyst has appointed of its first chief marketing officer as it releases its debut advertising campaign. 

Former managing director of Irish bookmaker Paddy Power Christian Woolfenden will join in January 2016.

He will be responsible for all global communications, performance and brand marketing at the business, which alerts people to Sales from more than 11,000 designers and stores including Burberry, Topshop and Paul Smith.

Lyst has also released its first advertising campaign using search data from the website. The 10 images, shot by British fashion photographer and Vogue contributor Charlotte Wales, feature taglines related to the most searched for items, such as ’Bell End’ for flared jeans. 

The campaign will run for a month on billboards and posters in London and New York, as well as on social media.

Lyst was founded in the US in 2010. Around 70% of its trade remains in the US, followed by 20% in Europe and 10% in Asia.

In April the business raised $40m (£26m) in its latest round of fundraising from investors including fashion house LVMH’s controlling shareholder Groupe Arnault. Other investors to date include one of Italian etailer Yoox’s investors, Balderton Capital, and early Facebook backer Accel Partners.

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