M and M Direct saw Christmas sales rocket 29% for the nine weeks to December 30.
Internet sales rose 51% over the same period and more than 1.5 million items from 435,000 orders were shipped to customers throughout November and December. According to Hitwise, which counts the number of visits to websites, Mandmdirect.com was in the top five most visited clothing websites over the Christmas period.
Chief executive Steve Robinson said: "The business did fantastically well over the Christmas period driven both by customers seeking out its great value products and its continued transformation from a mail order to e-commerce business."
"Looking forward to 2008 we believe we are well placed to take advantage of a softening in the market and we will also continue to improve our customer offerings."