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M and M Direct sold to US private equity firm

Sports and fashion etailer M and M Direct has been bought by US private equity firm TA Associates.

The online business which sells discounted brands including Adidas, Nike, Ben Sherman and Quiksilver, is understood to have fetched a price tag of nearly £90 million.

Former Tesco Direct chief executive Steve Robinson has been drafted in as chief executive. The current chief executive Mike Tomkins will step down from the role to become a non-executive director. He has also reinvested in the business.

Tomkins led a management buyout of the business by ECI Partners in 2004, in a deal understood to be worth £35m.

TA Associates beat several other private equity and trade bidders, including Sports Direct owner Mike Ashley, to snap up M and M Direct.

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