US department store group Macy’s has opened up its Macy’s and Bloomingdale’s websites to UK and international shoppers.
The retailer has launched international shipping to 91 countries in Europe, Asia, Australia, the Caribbean, the Middle East and South America for Macys.com and Bloomingdales.com.
Its strategy follows that of UK department store groups such as John Lewis, which delivers to markets without a store presence.
Macy’s said non-US customers accounted for 8% of the 36 million visits to Macys.com last year. The site offers most items to international shoppers except furniture, cosmetics and some exclusive clothing lines.
Macy’s had been trialling the offer in the UK, Australia and Canada, but the formal roll-out was launched on Monday using technology which detects country of residence, converts prices into local currencies and works out taxes and customs duties.
Macys.com president Kent Anderson said: “It is a global platform on which to build our reputation as a source for great fashion and value.”