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Made in Britain group will support new brands

Two female entrepreneurs have set up a not-for-profit organisation designed to help budding British brands get off the ground.

Helena McKeown and rose Fulbright, who have both launched their own brands in the past year, have formed the Wise creative to support individuals looking to create fully Made in Britain product.

The Wise creative will officially launch at a shopping event for consumers and trade on November 23 at Soho restaurant Kettner’s.

So far five brands have signed up, including McKeown’s ethical womenswear label Multemyr and Fulbright’s eponymous luxury lingerie label. Others include leather brand Magpie Accessories and luxury ethical womenswear brand Aether Studios.

Fulbright told Drapers there would be 15 brands signed up by the time of the shopping event and the Wise creative is looking to grow into a paid membership group, offering forums to share advice and skills, the chance to exhibit in a less costly way than at traditional trade shows and collaborate on fabric orders to share costs.

the membership fee, which is yet to be decided on, would go towards the administration of the group, including a part-time secretary and funding for future events, which the duo hope will act as grass-roots trade shows for smaller businesses.

Fulbright said: “the costs of participating in trade shows or joining other ethical groups can be prohibitively expensive. This model could provide a less financially risky route to market.

“Small labels also have problems with minimum order quantities, but if there was another brand that could use the same fabric we could share that cost.”

Fulbright added: “the more we support British manufacturing the better it will be for all of us.”

A ticket to the launch costs £20 and includes a glass of sparkling wine, canapés and a discount voucher for purchases made on the day. Visit thewisecreative to buy a ticket.

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