French premium brand Maje will open a new UK flagship at 149-151 Regent Street in spring 2018.
The shop will span 2,940 sq ft. It will take up a unit previously occupied by L’Occitane en Provence, which is relocating further along the street.
The news comes as Parisian sister brand Sandro gears up to open a 1,960 sq ft flagship on Regent Street later this year.
The new store, at 137-139 Regent Street, will stock the full Sandro collection, including women’s fashion and accessories.
Judith Milgrom, founder and creative director at Maje, said: “We feel that London’s iconic Regent Street is the perfect fit for the UK flagship Maje store. We are excited to be bringing our Parisian style to London on a larger scale in London’s most popular retail and leisure destination.”