Weekly fashion glossy Grazia has today launched a pilot men’s version of the popular magazine.
Gaz7etta is a 60-page magazine with news and style-focused articles aimed at 30-plus men. Copies of the magazine will be distributed with sister title Grazia while additional samples will be provided in premium chain Reiss and men’s young fashion chain Topman as well as in Bauer titles including Q, Mojo and Empire.
Bauer Media has not confirmed a future price point or a launch date for a full version of the magazine.
Ella Dolphin, publisher of Gaz7etta, said the magazine is targeted at stylish men who demand quality in their life.
“Whether it’s the car they drive, the technology they use, the music they listen to, the sport they play or the clothes they wear. It’s an ambitious magazine and that’s why we are testing it first,” she said.