Shopping centre owner Capital & Regional has partnered with CollectPlus to launch click-and-collect services across its six Mall-branded schemes and two joint venture schemes.
The tie-up with CollectPlus will enable shoppers to collect and return online purchases from more than 260 high street and online brands in these malls seven days a week.
CollectPlus collections and returns facilities will be located at the customer Ask Me Points in the shopping centres.
The service has been rolled out following a six-month trial at The Mall Camberley, which was the UK’s first community shopping centre to launch CollectPlus in October 2014.
Here the service achieved an average rating of 4.75 out of 5 following surveys sent to all CollectPlus customers after they had used the service.
Capital & Regional expects the rollout of CollectPlus points to act as a footfall driver across its Mall schemes, offering its shoppers increased convenience and an added reason to visit their local shopping centres.
The service is now available at the following Capital & Regional shopping centres: The Mall Blackburn, The Mall Camberley, The Mall Luton, The Mall Maidstone, The Mall Walthamstow, The Mall Wood Green, and The Kingfisher Centre in Redditch.
Mark Bourgeois, executive director at Capital & Regional, said: “Our malls are becoming increasingly central to the multichannel shopping experience. The rise of online shopping has increased the need for convenient delivery and returns services, which we are pleased to now be offering to our customers.”
Neil Ashworth, chief executive of CollectPlus, added: “The future of click-and-collect lies in aligning collection points to the everyday journeys that customers make and we’re certainly seeing the success of this model in Capital & Regional’s malls.”