Shopping app Mallzee has launched a new insight and prediction service for fashion retailers.
Mallzee Product Intelligence will offer retailers real-time shopper intelligence overlaid with demographic information such as age, location and gender.
A second dashboard, called Product Intelligence Future, will allow retailers to test potential products with Mallzee users before they place stock orders.
Cally Russell, who founded Mallzee in 2013 and is chief executive, was named as one of Drapers’ 30 Under 30 rising stars of fashion retail this year.
He said the new data service would help to reduce the “$1 trillion that is wasted every year in the fashion industry through poor buying and discounting decisions”.
“When you consider the issues facing such iconic brands such as Next, American Apparel and J Crew, it’s clear that these are issues that need tackled across the industry, and quickly,” he added.
To date Mallzee has raised £3.1m from a series of investors including the Royal Mail Group, Scottish Investment Bank and Par Equity.