Maternity denim brand Mama Jeanius has launched online.
The brand has been launched at www.mamajeanius.com by director Katie Powell, who has designed the first collection of jeans in three styles, in collaboration with jeans designer Tim Browne.
The Mama Joy range fits below the baby bump with an internal mechanism which allows the jeans to be adapted to 30cm. Mama Life can be worn on or over the bump and the Mama Love jeans sit over the bump with a colour match panel.
Jeans retail at £55.