Maternity and kidswear retailer Mamas & Papas has seen like-for-like sales grow by 2.7% in the six weeks to 13 January, boosted by personal shopping.
The retailer said personal shopping rose by 10% on last year to account for 18% of store sales during the period.
Babywear sales were up by nearly 25%. However, the retailer said it was “cautiously optimistic” for the rest of its financial year.
Chief executive Jason Greenwood said: “The outlook for consumer spending remains uncertain, but based on our recent trading performance we can look forward to the year ahead with cautious optimism.”
On its Christmas performance, he added: “Against a backdrop of difficult trading conditions on the high street, we’re pleased to have delivered another positive performance without compromising our premium credentials.
“While more and more of our customers choose to shop online, it’s clear they also continue to really value a personalised service that click-and-collect just cannot replicate.”
The business, which was acquired by BlueGem Capital Partners in July 2014, has 31 stores in the UK and employs 879 people.