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Manchester push for Brooks Bros

US tailoring chain Brooks Brothers is gearing up to open its fourth store, in Manchester, following the success of the business’s second full-line shop in Edinburgh.
John Hind, UK managing director of the Italian-owned company, said trading at the Edinburgh shop in George Street had exceeded its sales targets in the six months since it opened last October.

He added that the company was negotiating on potential locations in Manchester.

The retailer also has stores in London’s Regent Street and Old Broad Street in the City.

Hind added: “The Edinburgh store has been flying. It doesn’t have the same sales densities as the Regent Street shop, but it has been above targets. The City shop has also been trading well without going into Sale.

“We had a fantastic Friday over Easter, driven by tourists, but the next day was very quiet. It’s very up and down and it’s hard to know why. It’s tough out there – you only have to look at the Sale discounts. 20% or 30% isn’t enough for consumers now – they want 50% or 70%, and you have to think what that’s going to do to your brand.”

He said the business would look for opportunities to open other stores in major UK cities.

Brooks Brothers, owned by eyewear supplier Luxottica, launched its Regent Street flagship store in 2006, selling men’s and women’s formal and casualwear, along with a boyswear offer. The Edinburgh store has a similar offer.

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