Spanish fashion chain Mango has added a scan-and-shop feature to its iOS app in a bid to build on mobile sales, which it says now accounts for 30% of its online activity globally - up 10% on last year.
The technology uses image recognition to match products in advertisements, magazines and Mango catalogues to those online. Users can buy directly via the app or locate items in any of the company’s 1,700 stores.
The full range of Mango lines, including Mango Man, Mango Performance and Mango Kids, is included. Currently only iPhone users can access the app, however an Android version is due to be rolled out shortly.
Other features on the app, which launched in 2010, include a barcode scanner and store locator.
Mango has an online presence in in 64 countries and plans to increase this into Australia and several central and south American countries, as well expanding into new markets in Europe, Asia and the Middle East.
In 2013, the company’s online sales totalled €124m (£97m), accounting for 6.7% of turnover; up 77% on 2012.