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Mango changes logo to appeal to more mature customer

Spanish young fashion chain Mango has changed its logo as part of a process to revise the company’s image with the aim of appealing to a more mature female customer.

The new logo is designed to represent the values of the brand such as originality and femininity.

The new logo has already been used in Mango’s fashion show in Paris and will now gradually be incorporated into all the brand’s materials.

Mango, which opened in Barcelona in 1984, has over 2,000 stores in 105 countries.

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