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Mango cuts catalogues and focuses on fast fashion

Spanish retailer Mango is changing its strategy from February to increase its speed to market.

The retailer said it is going to focus on fast fashion from spring 16, bringing new products in store every two weeks.

The firm said: “Speed and immediacy will be the key factors in this new strategy, which is why all the Mango teams are focusing their efforts on getting the right product in the store at the right time.”

As part of the move the business is axing its catalogue business to concentrate on online sales.

It said in a statement: “Given the speed and immediacy of the fast fashion world, and in order to adapt its communication formats to the digital era, Mango will no longer print any version of its catalogue, 22 million copies of which were previously distributed each year.”

Online sales currently make up 10% of sales at Mango.

Mango has 2,700 stores in 109 countries and had sales of €2bn (£1.5bn) in 2014, a 9.3% increase on the year before.

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