Spanish womenswear chain Mango has reduced prices by an average 20% for spring 12 in order to attract shoppers in the tough economic times.
According to Spanish newspaper, CincoDias, the retailer has had to “adapt to the new world economic situation” and so has cut prices it pays to suppliers in order to drop retail prices.
A spokesperson for the retailer said: “As things stand, we felt it necessary to be sensitive to the situation faced by our customers.”
The price changes vary across the chain’s collection but the average drop for spring 12 is 20%.
Mango, which has 2,415 stores in 107 countries, has also launched an advertising campaign for this season starring Kate Moss.