Spanish fashion chain Mango has launched a store on Amazon in the UK, France and Germany.
Mango autumn 15
The retailer will continue to trade via its own online stores in these countries but aims to target millions of additional customers through the Amazon site.
Mango is offering its main womenswear collection, Mango Man, Mango Kids and its plus-size collection Violeta by Mango.
“We have millions of customers shopping for fashion from our European websites,” said Sergio Bucher, vice president of Amazon Fashion Europe. “Amazon customers love Mango so we are delighted to launch these stores to make it easy for Amazon customers in UK, France and Germany to browse and shop the brand.”
Other brands and retailers with stores on Amazon’s websites include New Look, French Connection, Tommy Hilfiger, Levi’s, Desigual, United Colors of Benetton and Lee.
Amazon opened a 46,000 sq ft fashion photography studio in Shoreditch, London, in July, with the capacity to produce more than half a million clothing images per year. In the second quarter of 2015, Amazon reported it had received more than 30 million orders for fashion products from its European websites alone.