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Mango opens first men's store

Mango has opened its first men's standalone store in Barcelona called He by Mango.

The 5,400 sq ft store, located on Avenida Diagonal, will see the He by Mango menswear range. The store has a different look and feel to traditional Mango stores, with gold spotlights, gold and black furnishings, cow skin rugs and antique items.

The He by Mango concept is symbolised by a unicorn logo.

Separately, Mango will launch limited edition collections in its Mango stores for spring 09 and autumn 09 by US designer Adam Lippes. The collections, for men and women, will comprise 12 pieces and represent Mango's move towards the concept of the multi-label store, according to the Spanish retailer.

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