Mango has launched a cheaper casualwear range targeting younger shoppers following the retailer’s announcement in January that it was moving to a fast fashion model.
Called #NewPrice, the collection is 15% cheaper than the current Mango offer and features tops at £6.99, skirts at £9.99, jeans at £19.99 and dresses from £15.99.
In January Mango said it is changing its strategy to increase its speed to market. The retailer said it is going to focus on fast fashion from spring 16, bringing new products in store every two weeks.
Mango has 2,700 stores in 109 countries and had sales of €2bn (£1.5bn) in 2014, a 9.3% increase on the year before.