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Manic Bread & Butter defies retail gloom

Exhibitors were in positive mood as Bread & Butter Barcelona opened its doors this morning.

A surge of visitors descened on Bread & Butter's show halls this morning in spite of the tough economic climate plaguing the retail sector.

Although some indies have cut back budgets ahead of spring 09, Bread & Butter is expected to retain its title for the must visit show for young fashion retailers this season.

Jag Dahmi, international sales manager at Penfield, was extremely positive about attendance levels. He said: "A lot of customers are coming to this show. They may not be going to as many shows as previous seasons, but I am expecting this one to be well attended and the one that most want to come to."

Getting into the show was much slicker this season, with queueing time minimal. The weather was already sweltering at 10am but buyers were pressing ahead with trend scouting and the likes of Brit-hit Gio-Goi was already teeming with visitors.

As the music from the G-Star catwalk tent kicked in, the queue for its first show of the day was already building. The roller girls on the outdoor Wrangler stand and breakdancers at the entrance to the Sport and Street hall are already in full acrobatic swing.

The Denim hall feels, cleaner, brighter and more roomy this season and the ground floor of Sport and Street has been expanded with more brands including Love Your Enemy and Karl Kani joining regulars like Reebok on the basement level.

Readers' comments (4)

  • This is a very normal occurrence ,when business sentiment is low buyers start to look around for newer products in a bid to increase revenues .

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  • I couldn't find Golddigga who were down to show!
    Anyone know why?

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  • There is definately a lack of new trends for S/S 09. I found the mood of the show quite optimistic - from both exhibitors & retailers but i'll definately be holding more budget back as I don't want to buy heavily into the same brands showing the same look for a successive season. It will take more than this to tempt the market into spending their shrinking disposable income in my store.

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  • Golddigga went into administration earlier this month see Drapers June 28. I believe the administrators are seeking a buyer for the business. Drapers will be following this story through so keep checking the magazine and the website for updates.
    I hope this helps. Email me if you have any further queries
    Jessica Price Brown, managing editor and news editor, Drapers

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