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Mannequin firm Proportion London relocates

Mannequin supplier Proportion London will move to a new showroom in east London next month.

Its existing 5,000 sq ft showroom at 9 Dallington Street in Clerkenwell is being redeveloped. The new space on Leonard Street is smaller at 3,800 sq ft, but the company said it has better transport links and an improved layout, including a smaller mezzanine area for niche collections.

Proportion London also moved to a new 42,000 sq ft manufacturing facility in Highams Park, north London, in April.

The company, whose clients include Marks & Spencer, Ted Baker, All Saints, Chloé and Paul Smith, said it had grown tired of the “leaking roof and challenging layout” of its former 50,000 sq ft Victorian tramshed factory in Walthamstow.

Creative Director Tanya Reynolds explained: “We wanted to keep the quirky eccentricity of our heritage and the strong connection to our artisan craft based practices, but bring ourselves right up to date with the best technology and working techniques within our industry.”

The new factory houses design and manufacturing facilities for fiberglass, papier-mâché and wax mannequins, together with tailoring facilities, prototype laboratories and the creative team. Clients can see prototypes being constructed in the long gallery space.

Gieves & Hawkes’ chairman Mark Henderson joined Proportion London in the same role in September 2014, weeks after sales director Antonia D’Marco and creative director Tanya Reynolds completed a management buyout of the firm.

A new operations manager Craig Frost joined in March this year to oversee the move to the new factory and manage the day-to-day running of the Highams Park site.






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