Lacoste has appointed Marc Hare as its new product director for footwear.
As product director for the joint venture between Lacoste and Pentland, Hare will head up the new ‘mainline’ and ‘future concepts’ product teams working with Lacoste footwear chief executive Gianni Georgiades from September.
Hare joins the business after having run his own successful streetwear inspired sneaker brand, Mr.Hare, since 2008. In 2016 Hare closed his two London shops and his website.
Georgiades, said: “I’m delighted that Marc is joining the team. His appointment reinforces the ambitions we have for Lacoste footwear and I’m looking forward to watching the team push the boundaries into a new domain of innovation and excitement under Marc’s direction.”
In January 2018, Pentland and The Lacoste Group announced a 50:50 joint venture based at the Pentland HQ in North London.
The JV manages the design, production and manufacturing of Lacoste’s footwear globally. Pentland continues to manage UK distribution, while Lacoste handles distribution in its main territories.
On his appointment, Hare said: “Rene Lacoste’s life is one of the greatest stories of 20th century sport. Lacoste is one of those brands that everybody fell in love with at a defining moment in their lives. Sneakers are a global language and culture that seemingly cannot be contained.”