Southern independent footwear chain Mark Kimber Shoes is set to unveil its first own-label men's range, as it looks to open more stores.
The five-strong chain will launch its own brand of men's leather shoes in April.
Former Clarks area sales manager Robert Carder, who bought the Mark Kimber store in Godalming in Surrey last March from the family-owned business, said that the new range would help to build the chain's brand identity.
"Because Mark Kimber has five stores and we're looking to open more, it's important to establish our identity and a good-quality footwear range can help us to do that," he said.
The collection, which will be branded Mark Kimber, will comprise four options, including toe cap leather shoes, Chelsea boots and lace-up ankle boots in black and brown leather. The range will retail at £60.
Carder added that he planned to open another store by the end of the year, under either the Mark Kimber fascia or as Robert Carder Shoes.
The Godalming store trades under the Mark Kimber name but is owned by Robert Carder.
The remaining stores, in Midhurst, Rustington and Littlehampton in Sussex, and Petersfield in Hampshire, are owned by footwear wholesaler Tutte & Thomas. The new collection was developed in collaboration with Tutte & Thomas buyer John Hickling.
Brands stocked across the whole business include Clarks, Ecco, Gabor and Van Dal.