Marks & Spencer will launch its summer TV ad campaign tomorrow, featuring the faces of its key collections and previous ads including Myleene Klass, Twiggy and Dannii Minogue.
In the ad, model Twiggy - whose first collection for M&S will be available online from April 12 - hosts a summer garden party referencing the Queen’s Jubilee celebrations in June.
Guests including Lisa Snowden, Jamie Redknapp and Noemie Lenoir enjoy an egg and spoon race and garden tennis – a nod to the sporting summer ahead with the Olympics. Take That star Gary Barlow does a cover of a George Harrison’s Here Comes The Sun.
Steve Sharp, executive director of marketing at M&S, said: “It’s going to be the summer of a lifetime for our customers and we want to do something extra special to mark this celebratory year. Just like the royal family and our sporting heroes, M&S triggers a unique reaction in the hearts and minds of the British public and this campaign really encapsulates that sense of fondness and nostalgia.”
Klass has been the face of M&S TV since 2007, while Barlow and Take That fronted Autograph menswear in 2008. Minogue has previously fronted M&S’s spring 2010 fashion campaign, while Redknapp and Snowdon are the faces of M&S Man and M&S Woman.
Twiggy’s debut M&S collection will comprise soft structured jackets, palazzo pants, dresses and accessories. It will be available exclusively online.