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Marks & Spencer reviews future of Per Una

Marks & Spencer’s womenswear fashion brand Per Una could be phased out as the retailer attempts to turn around the business, it has been reported.

The Times said that the chain is reviewing the future of the line, along with others such as Autograph and Blue Harbour.

Per Una was founded by George Davis, founder of George at Asda, and bought by M&S for £125m in 2004.

In its annual report released on 7 June, M&S said that it needed to restructure “slow-moving lines”. It said: “We will use our global sourcing strength to restore more strongly our value credentials and we will review the role of our sub-brands, such as Per Una, some of which have lost their identity in recent years.”

The company streamlined its sub-brands in 2016/2017 by discontinuing sub-brands Indigo in womenswear and Collezione and North Coast in menswear.

The autumn 18 collections of Per Una and the other brands under review were unveiled last week. 

When contacted for comment, an M&S spokesman said“As part of our transformation plans to make M&S special again we’re restoring value and style in Clothing and Home. We’re continuing to review our sub-brands, some of which have lost their identity in recent years, in order to provide great value choices for stylish wardrobe essentials to our customers.”

The retailer’s current brand portfolio consists of womenswear brands: M&S Collection, Limited Edition, M&S Classic, Per Una and Autograph; and menswear brands: Autograph, Blue Harbour and Limited Edition.

Readers' comments (1)

  • Not surprised at all to hear this news. Freelanced for a supplier to Per Una 4 years ago. Took 10 employees abroad almost 3 days to decide on a crystal for a jean which reverted back to the original design I had submitted when we returned to the UK!! In M&S last week only to discover they are still producing almost identical styles!!

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