Marks & Spencer lifted the curtain on its spring 15 range in Marylebone last night (November 18), championing 1970s prints, Oriental-inspired cuts and denim across womenswear.
Style director Belinda Earl said the range was much more “considered and confident”.
“We have done more work editing and the range is more wearable and on trend,” she added.
The full womenswear, menswear and kidswear collection will be available in half of the retailer’s stores.
General merchandise managing director John Dixon said “quality and style” remained the “key values” that underpin the retailer’s strategy.
He added: “There is much for us to do but we are encouraged by the progress we are making in the eyes of the consumer.”
Dixon said M&S was continuing to work on its sub-brands and is investing in its store estate in order to enhance the shopping experience for consumers.
“Shoppers are noticing the difference. We are using mannequins in a better way to help customers put outfits together, the stores are easier to navigate and we’ve cut out duplication across the brands.”