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Marks & Spencer to collaborate with Alexa Chung

Marks & Spencer will launch a capsule collection of womenswear styles from its archive in Leeds in collaboration with model and TV personality Alexa Chung in April.

Archive by Alexa

Archive by Alexa

Chung and the M&S design team have picked 31 styles for the collection, which is called Archive by Alexa, and updated them with modern fabrications and colours. Chung is also the creative director of its accompanying campaign.

The collection will be available in selected stores and online. Customers are being encouraged to register their interest at marksandspencer.com/alexachung.

The tie-up will be the first in the retailer’s new “M&S &” series of collaborations with designers, brands and fashion icons. 

Archive by Alexa

Archive by Alexa

Readers' comments (2)

  • A sticking plaster. While other retailers invest in sharper knives.

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  • Alexa Chung-all your older customers will identify with her! Get your core product for your core customers right.

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