Marks & Spencer (M&S) will kick off its Christmas ad campaign tomorrow, with a dance-themed clothing ad on television and a campaign website.
Comedian Peter Kay has joined the line-up of M&S models, which include singer and presenter Dannii Minogue, model Twiggy, presenter Lisa Snowden and former footballer Jamie Redknapp for the clothing ad.
Viewers will see Minogue and Snowden in 1920s style flapper dresses and Twiggy and Peter Kay dancing dressed in slick tuxedos. The final scene sees the whole cast together surrounded by over 50 dancing Santas.
The campaign, which carries the strapline “Don’t put a foot wrong this Christmas”, launches on November 3 with the first airing of the clothing ad on ITV1 in the ad break during Emmerdale. The campaign microsite will go live on the same day.
The campaign site offers users information on organising Christmas celebrations, such as sending gifts to family abroad and details of the final days to order online in time for arrival before Christmas.
M&S TV, the retailer’s own TV channel, will feature four Christmas videos fronted by Myleene Klass. M&S TV will also show the new Christmas TV ads and a behind-the-scenes video from the set of the M&S Christmas clothing ad.
Steve Sharp, Marks & Spencer executive director for marketing, said: “This is one of the best Christmas campaigns we’ve ever put together. People who have had a sneak preview of the clothing ad reckon this is the best Christmas M&S ad ever. But we will let the customers decide.”