Pitti Uomo will welcome Marni as its menswear guest designer for its autumn 15 edition running from January 13 to 16.
The design house will present an exclusive fashion show at Pitti, featuring the autumn 15 collection designed by Consuelo Castiglioni.
Raffaello Napoleone, chief executive of Pitti Immagine, said: “[Marni] is one of the undisputed leaders on the international fashion scene, and we have always admired the creativity, elegance and nonconformity that always distinguish its style. Always keeping a watchful eye on the market, but never bending to it. In Florence, men’s clothing will be the fulcrum of the project and I’m certain it will be truly fascinating.”
New York based label Hood By Air (HBA), created by designer Shayne Oliver in 2007, will also feature as a special guest at the trade show.