Your browser is no longer supported. For the best experience of this website, please upgrade to a newer version or another browser.

Your browser appears to have cookies disabled. For the best experience of this website, please enable cookies in your browser

We'll assume we have your consent to use cookies, for example so you won't need to log in each time you visit our site.
Learn more

Marquee Brands partners with Fosun for China launch

The owner of Ben Sherman, Marquee Brands, has signed a strategic partnership with Chinese conglomerate Fosun to launch its brands into China.

The deal is with Fosun Fashion Brand Management (FFBM), a subsidiary of Fosun Fashion Group (FFG), and will secure licensing and retail opportunities throughout China for Ben Sherman, Bruno Magli, Dakine, BCBG Max Azria and BCBGeneration.

Marquee Brands president Michael DeVirgilio said: “As the global landscape of retailing changes there is little doubt that it changes faster in China than any other market. We made the strategic decision to partner with a strong organization with local operational expertise as the best approach to introduce our brands to this very dynamic market. Having personally known James Chen for over 20 years and seen his ability to launch, support and grow global brands in China, Fosun Fashion Brand Management was the obvious choice for us.”

FFBM chief executive James Chen added: “The partnership is the first step for further strategic cooperation in the near future. Marquee Brands has a portfolio of global brands each with a great heritage, the company led by DeVirgilio whose capabilities are proven and backed by Neuberger Berman, supported by FFBM’s Chinese market competencies, are powerful components to ensure strong success in a competitive market”.

Have your say

You must sign in to make a comment

Please remember that the submission of any material is governed by our Terms and Conditions and by submitting material you confirm your agreement to these Terms and Conditions. Links may be included in your comments but HTML is not permitted.