London-based womenswear label Marques’Almeida will be supported to show at Tokyo Fashion Week next year after winning a competition set up by logistics company DHL and IMG Fashion.
The Portuguese-born design duo was one of four winners of the second annual DHL Exported competition. The others were German womenswear label Marcel Ostertag, Canadian designer Sid Neigum and Japan’s Atsushi Nakashima.
The winners will be sponsored to show at an international fashion week of their choice – London, Tokyo, New York or Milan - for two consecutive seasons. They will also receive business advice, PR and social media support, and have international shipping costs covered by DHL.
Marques’Almeida, which showed at London Fashion Week on September 22, will present its autumn 16 and spring 17 collections in Tokyo next March and October. The label also won the €300,000 LVMH Young Fashion Designer Prize in May this year.
“The selection process was extremely difficult this year, with many talented designers from around the world applying,” IMG Fashion senior vice president and managing director Catherine Bennett said.
“The decision came down to designers who not only demonstrated themselves as skilled artists, but also demonstrated the proper infrastructure to support international expansion.”
Last year’s winner, Henry Holland, showed at Tokyo Fashion Week in October 2014 and March 2015.
According to DHL Exported’s organisers, past winners have enjoyed significant ecommerce and sales growth.