Mary Portas’ Living and Giving charity shop in Westfield London has raised £60,000 for Save the Children since it opened less than a fortnight ago.
Living and Giving, which opened on June 4, has managed to raise the cash from a mixture of donations from the public on top of donations from high street fashion chains and designer labels.
Portas has themed each trading day to help generate more interest in the venture, which is operating alongside her Mary Queen of Charity Shops BBC 2 programme, the final episode of which airs this evening at 9pm.
This week’s events include a lingerie day on Wednesday, a Nike day on Friday and a special denim day on Sunday.
In addition, IT girl Tara Palmer Tompkinson and Meg Matthews will be manning the tills in the store tomorrow between 12pm and 1pm and again on Friday between 11am and 1pm.