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Natalie Massenet calls on Londoners to "dress up" for Fashion Week

British Fashion Council chairman Natalie Massenet has called on Londoners to “dress up” and join the industry for this month’s London Fashion Week.

In an open letter, published in yesterday’s Evening Standard, the Net-A-Porter founder stressed the value of the fashion industry to the economy.

She said: “All eyes will be on you as our international guests will be tweeting, instagramming and reporting in nearly 50 countries across the world — broadcasting to millions of people worldwide about London as the global capital of creativity — all of which will help grow our brands, stimulate exports, create new jobs and generally make us a must-visit city.”

She added: “Be your most stylish self for the week and give London the boldest and brightest fashion face and the loudest fashion voice possible.”

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