Online shoppers will soon be able to use a selfie to verify their identity when using Mastercard for mobile payments
The function means customers avoid having to enter a pin number or a password, instead having their photo taken with the Identity Check Mobile app to verify their payments. Face-recognition technology is used to confirm the customer’s identity, and fingerprint scan identity verification will also be available.
Mastercard aims to improve security with the new system. To ensure the user is actually looking at the phone camera in real time, they will have to blink.
The technology was trialled in the Netherlands, the US and Canada. It will be rolled out across 12 European countries today, and more set to follow next year. Mastercard has yet to announce which UK banks will offer the service.
Ajay Bhalla, president of enterprise risk and security at Mastercard, said: “We are relentlessly focused on making the online payment experience near frictionless, without making any compromises on safety and security. This is a significant milestone in the evolution of payments.”