Matalan has appointed Bernadette Lusher from Tesco to become brand director at the value retailer.
Lusher held the role of commercial director of general merchandise at Tesco for two years and was UK clothing director of its F&F business from 2011 to 2013.
She spent 12 years at Marks & Spencer, rising to the role of trading director for womenswear from 2008 to 2011.
She will be responsible for buying and design, reporting directly to Matalan chief executive Jason Hargreaves and working alongside merchandise director Paul Solly for overall product and proposition execution.
Solly was hired as merchandise director at Matalan in March, and previously held the role of category director of home and furniture at Tesco from December 2013.