Matalan opened a “creative hub” in north London this week, which sits alongside its head office in Liverpool.
The office in Kentish Town will house around 20 new Matalan recruits, five of whom have already been appointed. They will work across marketing, creative and content, including social media, content editing and styling roles.
Most of Matalan’s workforce and operations will remain at its 700,000 sq ft head office in Knowsley, Merseyside.
“We have an amazing team in Knowsley and that’s the heart and hub of the company,” marketing director Simon Lee told Drapers.
“But to compete and attract the best people from across the UK – not only those who are able to base themselves in Liverpool – it’s important that we also have a London office.”
The new hires will support Matalan’s plans to strengthen the content on its website, he added: “We want the website to be somewhere people come to read some content, or to find out something about Alder Hey Children’s Hospital [which Matalan supports], or get some advice.
“It shouldn’t just be about buying product; you should feel part of the Matalan family.”