Matalan will introduce menswear into its Oxford Street store in London on August 24.
The value retailer opened the store on June 4 with womenswear and kidswear, but is adding an edited selection of menswear following feedback from customers.
“We didn’t include it originally due to space constraints,” explained a spokesman. “Our high street stores have a more edited selection of products than our traditional stores so we’ll be scaling back some of the breadth of our core ranges to include menswear.”
He said the store has been trading well since it opened.