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Matalan ups the fashion ante with its autumn 14 collection

Value retailer Matalan is continuing efforts to turnaround its womenswear offering, with an autumn 14 collection focused on “versatile trends”.

The company is banking on a cold autumn, with a collection full of chunky knits, big scarves and cocoon coats for people to wrap up in.

More trends and statements pieces will appear in its stores, with pastels, matching separates, boxy crop tops and sportswear influences throughout.

“It’s a constant job for the buying and design teams, to make sure these trends are relevant,” said Louise Hart, Matalan’s ladieswear design manager.

“We’ve tried to create versatile trends so all of our customers can wear them.”

Matalan will open a story in Cardiff city centre this autumn and is understood to be considering other high street locations.

However, Matalan’s buying director Mitchell Hughes and marketing director Lee Pinnington told Drapers nothing would be decided until after the Cardiff opening.

When pushed on whether they had plans to open a store on London’s Oxford Street, Pinnington said: “Never say never.”

Matalan reported declining sales and profits in its full-year results earlier this month, but it said trading improved over the financial year as availability and range improvements were made, particularly in womenswear.

Hughes told Drapers last November that the womenswear division was getting “back on track”.

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