The 2,500sq ft store features a new design concept which includes a 1970s-inspired interior. It features Moroccan tiles, bronze fixtures and wooden floors, and there are plans for installations from artists.
The shop on Marylebone High Street will sell menswear and womenswear labels including Alexander McQueen, Chloe, Balenciaga, and Diane Von Furstenberg. It is also adding a collection from Australian designer Angelo Katsapis exclusive to the Marylebone store.
Matches has 11 stores and franchises for Diane von Furstenberg and Max Mara in London locations including Wimbledon, Richmond, Notting Hill and Mayfair.