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Matchesfashion bolsters management team with key hires

Matchesfashion has appointed Yoox Net-a-Porter’s Lea Cranfield as commercial director and Sainsbury’s Kim Hartlev as chief technology officer.

Tom Athron has been named chief operating officer, as previously reported by Drapers. 

All three will report into Matchesfashion CEO Ulric Jerome.

The fashion retailer said the appointments will “round off a year of strategic investment for the business”. It launched a new 24,000 sq ft creative studio in East London, it is due to move to a new logistics centre which will quadruple the size of its current facility and it is set to open a new retail experience and broadcasting hub in London’s Mayfair this September.

Athron joins from the John Lewis Partnership, where he sat on the board and was group development director. He will have responsibility for “scaling the business globally” heading up the ecommerce, logistics, customer experience and studio teams. His previous roles have included finance director for Waitrose and trading director for John Lewis.

Cranfield joins from Yoox Net-a-porter, where she oversaw merchandising for Net-a-Porter and its menswear business Mr Porter. She will lead the buying and merchandising teams, focusing on commercial strategy across women’s and menswear, alongside the in-house private label Raey. Cranfield has previously worked at Liberty and Comme Des Garcons.

Hartlev joins from Sainsbury’s, where he was chief technology officer. He will have responsibility for technology across the business including architecture, software engineering, infrastructure, service operations and mobile apps.

Jerome said: “With their wealth of experience Lea, Tom and Kim will join forces with our leadership team to deliver our mission, which is to be the most personal luxury shopping experience in the world.”

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