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MatchesFashion hires new CTO

MatchesFashion has appointed a new chief technology officer and chief HR officer.

Usama Dar

Usama Dar

Usama Dar

Usama Dar (pictured), who joins as CTO, boasts 20 years of experience in Europe and the US, working for firms including Huawei, Sony and Yahoo. Most recently he was chief technology officer at online shopping club Westwing Home and Living, which is part of Rocket Internet.

Heidi Coppin joins from, where she held the role of people director since October 2014. She was previously vice president of HR at Net-a-Porter Group and senior people partner at Asos.

Dar and Coppin both report to MatchesFashion chief executive Ulric Jerome.

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