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Matchesfashion launches homeware

Matchesfashion has launched a homeware category featuring collections by Gucci, Calvin Klein and Kilometre Paris.

The new interior design range has been created to reflect the idea that interiors are now an “extension of personal style”, with Matchesfashion’s buying team tasked with approaching the edit in the same way they buy fashion.

Fashion and buying director at Matchesfashion Natalie Kingham said: “Our customers love to discover and learn about new designers, about the provenance of the clothes they buy and to understand the story behind the brand.

“We wanted to offer the same sense of discovery with homeware and offer an edit that showcases beautiful craftsmanship which also has a longevity that resonates, as it’s not seasonal or trend driven. These are pieces that the customer can love and keep forever.

“By approaching homeware in the same way we look at fashion it becomes a broader lifestyle concept, with a focus on creativity and artisanal designs, allowing many of the brilliant designers we work with to show their passion for interior design.”

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