Matchesfashion.com is planning to open a new retail space in London, which will bring together the physical and digital shopping experience.
The site at 5 Carlos Place at the eastern end of Mount Street in Mayfair will span 5,000 sq ft over six storeys. It will host events, three floors of private shopping suites for clients and two floors of retail store space.
There will be no rails, shelves or cash desk. “We’re creating a space where nothing is fixed,” the luxury retailer’s executive chairman Tom Chapman told BoF. “It’ll be constantly changing and evolving.”
The new space is due to open this autumn.