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Matchesfashion unveils plans for East London hub is set to expand with a new creative hub at the Queen Elizabeth Olympic Park in London, creating more than 150 jobs.

The luxury retailer has signed a lease for a 24,000 sq ft unit at Here East, the former media centre for the London Olympic Games.

The development will function as a content creation hub for the retailer’s 450 brand partners.

It will feature 20 photography bays and video sets, and a new fashion media space dedicated to producing editorial content. The retailer estimates this will boost studio output by about 50% to more than 2,000 products per week.

Matchesfashion CEO Ulric Jerome said: “This move to Here East, and our investment in a new creative hub, will help us to achieve our plans to generate even more innovative and engaging content for our brands and our customer.”

Justine Simons, deputy mayor and head of culture and creative industries, said the investment shows “the world that London is open to business, talent and creativity”.

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