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Matchless debuts London flagship

Motorcycle-inspired clothing brand Matchless has opened its first London store in Mayfair.

The luxury label has also opened an exhibition space on the site in Cork Street to showcase jackets designed by Matchless that have been worn in films.

The store collection comprises menswear and womenswear, along with shoes and accessories.

The range includes leather, suede and luxury shearling outerwear, and also features garments made with ballistic nylon, triple-treated cottons, Kevlar and antique finishes.

Matchless managing director Michele Malenotti said: “It was always part of our plan to open in London. We are confident this will follow with the same success as the Matchless stores in Los Angeles, Treviso Italy and Sylt in Germany.”

In 2014 Matchless launched a flash collection of womenswear pieces called Miss Matchless.

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