TLG Brands, Fiorelli’s parent group, has signed a licencing deal with Matthew Williamson handbags for autumn 13.
The four year agreement means the group will be responsible for the design, sourcing, production and worldwide distribution of the 20 piece collection and is the first time the designer label has done a full line of handbags.
The range will debut at the Matthew Williamson store in London’s Bruton Street as well as the designer’s international franchises. The line will also be available at Galleries Lafayette in Paris.
Naima Chamberlayne, brand manager at TLG Brands, said: “We recognised Matthew Williamson’s unique visual identity, the brand is established in the UK and has a clear fashion following. It also has a global appeal with retail presence in London, New York and Dubai. Ultimately, the timing felt right for the brand to expand his product offer to a full lifestyle collection.”
For spring 14 the Matthew Williamson handbag collection reflects the designers “unique visual identity and highly recognisable signature aesthetic characterised by his use of vibrant colours, prints and embellishments.”
Chamberlayne added: “From a commercial perspective, we are widening our premium wholesale distribution by starting a distribution partnership with Daniele Ghiselli Diffusione in Milan who is also the European agent for Mulberry.”
The average wholesale price is £300 with a retail mark-up of 2.7.